“We used to have a manager and we got rid of them. We use to have a PR person and we got rid of them. We used to have a [inaudible] and we got rid of them,” Moonalice guitarist Roger McNamee (aka Chubby Wombat) said on stage to the enthusiastic crowd below at the Great American Music Hall in San Francisco.

Sound serious? Sure — the art of subtraction is not an easy one.

McNamee continued “So we turned it all over to Facebook and Twitter and …