Drue and Bill were invited to attend the Churchill Club’s July 23, 2009 program, held at Microsoft’s campus in Mountain View, CA, “The Free Economy: How Companies Make Money From Giving Things Away.” Chris Anderson, whose latest book FREE: The Future of a Radical Price was the moderator of an outstanding panel including five founders and/or CEOs of companies that produce products made of bits. The event started with a short context-setting statement by Chris. He explained how the “zero”-cost of bit product reproduction makes it possible for companies to make money by giving away a large quantity of a product in order to sell at a “Freemium”…
Chris Anderson, Wired Editor-in-Chief leads “FREE” Panel
08.04.09 | Category: Valley Future