Chris Anderson, Wired Editor-in-Chief leads “FREE” Panel

08.04.09 | Category: Valley Future

Wired Editor in Chief Chris Anderson talks with Bill Fenwick and Drue Kataoka
Drue and Bill were invited to attend the Churchill Club’s July 23, 2009 program, held at Microsoft’s campus in Mountain View, CA, “The Free Economy: How Companies Make Money From Giving Things Away.” Chris Anderson, whose latest book FREE: The Future of a Radical Price was the moderator of an outstanding panel including five founders and/or CEOs of companies that produce products made of bits. The event started with a short context-setting statement by Chris. He explained how the “zero”-cost of bit product reproduction makes it possible for companies to make money by giving away a large quantity of a product in order to sell at a “Freemium”…

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